Top 10 Common Video File Formats For 2023

Jai Bhagwan Jha
Jai Bhagwan Jha

Updated On - July 12, 2023

Every business wants to establish its presence through videos in this growing online era. A video is a form of moving images holding audio and subtitle and involves two main components- Codecs and Containers. They are the most relevant things to promote business products, services, ideas, and visions, and this article discusses all the top 10 common video file formats for 2023.

Top 10 video formats in 2023:

MP4 Video Format

MP4 is the most popular and standard video format ever. Every mobile, computer, and other device can play MP4 video files. They can be easily uploaded on Instagram, Facebook, Twitter, and YouTube. While uploading a video file, if your system gets interruption, your video will be corrupted. However, you can easily repair the MP4 video and re-upload it on social media.

Pros Cons
The format is compatible with every latest device, like Windows, iOS, XBOX, and DVD players. MP4 video formats are hard to edit and synchronize audio.
File sizes are small, but videos are of high quality. Videos get corrupted while editing.
It is an excellent choice for every online video and streaming platform.
MOV Video Format

MOV is the same as MP4, but developers made this format for Apple users to play it with QuickTime player. It can store multiple photos, videos, audio, and subtitle. It has the power to accelerate your videos to extreme quality.

Pros Cons
It is a high-definition video format. Whenever you compress the MOV video format, it can cause data loss.
MOV format videos are easy to edit. It’s mainly developed for Apple users, so most of the time, it asks permission for a QuickTime player to accept this file type.
They are web-friendly, even in smaller sizes.
WMV Video Format

Microsoft believes video streaming platforms need many formats to provide a seamless performance to every user, so they developed the WMV video format. WMV stands for Windows Media Video. It gives you the best quality in smaller sizes.

Pros Cons
This format is best for sharing videos widely through email. After compression, you can lose image quality.
Also used for short animations on different video platforms. It is not familiar to many video players.
It’s a good choice for businesses because they keep many videos on their devices.
It is playable on Google Drive.
WEBM Video Format

WEBM is another best video format in 2023, and it’s a web player that requires HTML. With this format video, you can play your videos on web pages, and you do not need any Flash player or plugin. It is an ideal choice for web videos. Web videos are often attacked by many viruses and corrupted cache files; then, the video gets corrupted. Repairing the WEBM video file is necessary to watch a video on the web seamlessly.

Pros Cons
It supports top-most browsers like Google Chrome, Opera Mini, Microsoft Edge, and Mozilla Firefox. It requires HTML, so it’s not familiar to mobile devices.
It’s easy to compress or decompress in high quality. Media players cannot play this file.
Playable in the background of a website.
It needs a website to play; it takes less time to load.
AVI video format

AVI video format is one of the oldest formats that rule in 2023. Microsoft developed this format in the response of MOV format in 1995. It takes less time to compress other than other video formats.

Pros Cons
This format is compatible with Windows and other operating systems. AVI is the oldest version and not for sharing and streaming.
It delivers high-quality audio and video. It cannot hold any subtitles.
FLV video format

An FLV is a Flash Video mainly developed for Adobe Flash player. It delivers high-quality video and audio over the internet using Adobe Flash Player. FLV video formats do not require high-speed internet to play video and audio.

Note: Adobe Flash Professional is now called Adobe Animate.

Pros Cons
FLV format videos are highly recommended for gamers. Google crawler will not be able to recognize FLV format.
In small sizes, it provides extreme quality. It’s not built for iOS, so Apple users cannot use it.
It’s easy to use and add animations according to your choices. After converting to any other format, its quality gets reduced.
It’s compatible with specific computers like MAC, Linux, etc.
MKV video format

MKV video format is one of the most useful and popular in 2023. MKV stands for Matroska Video File. After Windows announcing in 2014, it became popular. MKV is an open-source multimedia container that keeps multiple audio, video, image, and subtitle in a single file. It also gives technical support for the video file format.

MKV video files are easily playable in a VLC media player. It’s a technical media player that can also repair corrupt MKV video files quickly.

Pros Cons
No data loss while compressing the MKV files. File sizes are very large, occupying more space on your devices.
It is very efficient in online streaming and downloading. It is more complicated to compress compared to other formats.
It supports multiple Codecs within one file.
It also provides the best video and audio quality.
MTS video format

An MTS is an Advanced Video Coding High Definition (AVCHD) format used for Sony and Panasonic HD cameras. It uses MPEG-4/H.264 video for compression and supports 720p to 1080i HD video resolutions. Also, it is a MPEG transport stream format.

Pros Cons
With MTS format videos, you can create HD projects. MTS format is hard to edit and develop.
It’s mainly used for Sony hardware and captures movies and series. It is not suitable for some programs.
It also supports 3D and gives you an authentic look.
MPEG-4 video format

MPEG is a Moving Pictures Experts Group-4 codec developed for video and audio encoding. Developers designed MPEG-4 to deliver DVD-quality video (MPEG-2) of lower quality and smaller sizes. MP4, MPEG, and MPEG-4 will likely store audio, video, still images, subtitles, and other data.

Pros Cons
Some video players use MPEG-4 video format. After editing video quality gets very low.
Best for video streaming, distribution, and downloading. Not compatible with every device.
File sizes are small, so it takes less space in your device.
AVCHD video format

AVCHD stands for Advanced Video Coding High Definition. Also, it is a highly developed format for high-dimension videos. In AVCHD format, video Dolby digital or PCY system audio exists. Developers adopted MPEG-4 AVC/H.264 format to compress the video.

Pros Cons
H.264 / Mped-4 format technology compresses files and gives HD quality without losing data. It’s specially developed for Panasonic and Sony cameras.
It can store multiple photos, audio, video, subtitle, menu, and slideshow in a single file. All media players do not support it.
The newest version of AVCHD also supports 3D videos.


Videos are the most organic way to gain the trust of your audience. If it gets corrupt, you can try manual methods to eliminate corruption. But they are capable of handling only minor corruption issues. A better solution is to try Recoveryfix video repair, which is promising in removing corruption from scratch.

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